Wear the spirit of Dubai

Bitter Sugar

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Bitter Sugar was born with one clear vision – to be a stylish, innovative and creative fashion brand inspired by the people and culture of Dubai.
Dubai is quickly becoming the centre of the world for creative thinkers and doers, with its cosmopolitan people, historic culture and its trendy nightclubs and restaurants, Dubai is now one of the top destinations for fashionistas.
We know that our customers want a high quality product so we pride ourselves in using the highest quality fabrics, handpicked by us, using all tested and approved products for the printing and accessories.
Our styles are distinctive and edgy, created by our own design team and inspired by the multi ethnic and multi-cultural influences of Dubai.
Whether you want something glamorous for a big night out or something to relax in during the day, Bitter Sugar will help you create the perfect look.


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